How AI Analytics Transforming E-Commerce Businesses with Andrei Rebrov, Finsi

In this episode, we explore how subscription and e-commerce companies can harness data, AI, and innovative payment strategies to boost growth and improve customer engagement. Andrei Rebrov, co-founder of Finsi and former CTO of Scentbird, shares practical insights on building effective analytics systems and integrating AI for smarter decision-making.In this episode:00:00 - Increasing e-commerce conversions through customer payment options00:26 - Andrei Rebrov introduces his background and current focus in data analytics01:54 - The problem of blind decision-making in subscription and retail businesses02:24 - The rise of data-driven approaches in subscription companies like Scentbird03:59 - Defining what analytics really means for business insights04:42 - Moving beyond dashboards to actionable knowledge for executives06:38 - The technique of asking "five whys" to drill down into data anomalies08:21 - Challenges of connecting multiple disconnected data sources08:50 - The importance of clean, stitched data for effective AI analysis10:17 - How AI can rapidly analyze correlations across multiple data points11:54 - Real-world examples of anomaly detection and This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit payments.fm