How AI and Data Are Rewriting Event ROI — Rainfocus CMO on the Frontline

In this episode James Dickson is joined by Rainfocus CMO Ashleigh Cook to discuss how event data and AI are transforming attendee experiences and providing measurable ROI. She explains data-driven personalisation, real-time analytics, and AI-powered sentiment and recommendation tools that speed decision-making and improve conversions. The episode covers practical topics like data migration, integrating event data with CRM/marketing stacks, pre-population to reduce friction, and using dashboards to track velocity and retention over time. This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.