How AI Can Help Without Replacing Human Creativity w/ JT White

How are we doing? Who do you want to learn from next? Text us with notes and ideas.A teen builds a hip-hop forum, hears its bars on the radio, and sends Sony a homemade cease and desist—then grows up to lead an AI video platform. That’s how our conversation starts, and the twists don’t stop. We bring JT White (Augie.studio) and filmmaker Jake from Koz Films into the studio for a frank, funny, and deeply practical look at where AI helps creators—and where it crosses the line.We dig into the difference between augmentation and replacement. On one side: AI that cleans audio, removes filler words, accelerates edits, and prototypes storyboards so clients know what they’re buying. On the other: generative video trained on dubious datasets, copyright pitfalls, and the “race to the bottom” that devalues craft. JT argues for licensed models, provenance, and transparency; Jake champions on-set authenticity, human performance, and the years of practice behind great cinematography. Together we test real scenarios—a fast-turn social ad, LED wall shoots, product placement in B-roll—and show how to navigate them without losing the soul of the work.We also go under the hood: why many models aren’t commercially safe, how data scraping works, what “licensed training” really means, and why your masters should live in your own storage. You’ll hear practical steps any marketer or creator can use today: insist on clear rights, document sources, keep protected archives, and use AI where it cuts drudgery, not where it steals credit. This is a playbook for ethical AI in marketing and video production—ruthlessly useful, legally aware, and grounded in the reality of budgets, deadlines, and brand trust.If this conversation helps you think sharper about AI and creativity, follow the show, share it with a colleague, and drop a review with your take on where you draw the line.South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.Support the showTitle Sponsor: Charleston American Marketing AssociationPresenting Sponsor: Charleston Media SolutionsAnnual Sponsor: ‪SCRA; South Carolina Research AuthorityQuarterly Sponsor: King and ColumbusCAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.comProduced and edited: RMBO AdvertisingPhotographer | Co-host: Kelli MorseScore by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenuStudio Engineer: Brian Cleary and Mathew ChaseYouTube...