EPISODE · Nov 15, 2024 · 49 MIN
How AI Changes Newsrooms and Readers, with BI Germany CEO Jakob Wais
from The Media Copilot · host The Media Copilot
Business Insider's CEO on the Legal Challenges Reshaping the Media Industry This week, I’m thrilled to welcome Jakob Wais to the podcast. Jakob is the CEO and Editor-in-Chief of Business Insider Germany, a key player within Axel Springer’s media empire. Axel Springer was one of the first major media companies to embrace generative AI, striking a groundbreaking deal with OpenAI in late 2023, which integrated their publications, including Jakob’s, with ChatGPT. I was eager to dive into Jakob’s insights on how a major media company leverages AI in its newsroom. We explored the flexibility he has in applying AI to editorial workflows, the ways his team of journalists perceive and adapt to these tools, and—most critically—how Business Insider Germany’s audience reacts to the integration of AI into the content they consume. Our conversation also touched on the legal battles shaping the media landscape, including the recent lawsuit between News Corp and Perplexity. Jakob shared a thought-provoking perspective on what AI engines truly do with content, offering a fresh way to think about how machines "read" compared to humans. And don’t miss the surprising connection Jakob draws between men’s fashion in Tokyo and the future of quality journalism. The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news. Subscribe to The Media Copilot newsletter. Explore our courses on how to use AI tools, tailored for media, marketers, PR professionals, and other content creators. Follow us on X. Subscribe to the podcast on: Apple Spotify Other podcast apps Music: Favorite by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License © AnyWho Media 2024
What this episode covers
Business Insider's CEO on the Legal Challenges Reshaping the Media Industry This week, I’m thrilled to welcome Jakob Wais to the podcast. Jakob is the CEO and Editor-in-Chief of Business Insider Germany, a key player within Axel Springer’s media empire. Axel Springer was one of the first major media companies to embrace generative AI, striking a groundbreaking deal with OpenAI in late 2023, which integrated their publications, including Jakob’s, with ChatGPT. I was eager to dive into Jakob’s insights on how a major media company leverages AI in its newsroom. We explored the flexibility he has in applying AI to editorial workflows, the ways his team of journalists perceive and adapt to these tools, and—most critically—how Business Insider Germany’s audience reacts to the integration of AI into the content they consume. Our conversation also touched on the legal battles shaping the media landscape, including the recent lawsuit between News Corp and Perplexity. Jakob shared a thought-provoking perspective on what AI engines truly do with content, offering a fresh way to think about how machines "read" compared to humans. And don’t miss the surprising connection Jakob draws between men’s fashion in Tokyo and the future of quality journalism. The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news. Subscribe to The Media Copilot newsletter. Explore our courses on how to use AI tools, tailored for media, marketers, PR professionals, and other content creators. Follow us on X. Subscribe to the podcast on: Apple Spotify Other podcast apps Music: Favorite by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License © AnyWho Media 2024
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How AI Changes Newsrooms and Readers, with BI Germany CEO Jakob Wais
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