How AI-Driven Experiments are Changing Growth Marketing!

from Brandformance · host Pranav Piyush

In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-time optimization.About the Guest:Neha Mittal is the CEO and co-founder of Just Words, an AI-driven experimentation platform for lifecycle teams. Previously, she led growth and retention at Twitter and Pinterest, where she pioneered large-scale messaging optimization strategies. With deep expertise in user engagement and AI-driven marketing, Neha is at the forefront of innovation in the growth space.

What this episode covers

NOW PLAYING

0:00 33:18

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

#4 Benelux Unlocked

Oct 29, 2025 ·21m

#3 Escape the CAC Trap

Sep 3, 2025 ·9m

#2 Insight over Instinct

May 14, 2025 ·28m

#1 The Battle of Attention

Apr 4, 2025 ·10m

#07 - A estratégia de marca e crescimento do Merlin e do Purple Metrics | O Experimento

Dec 8, 2023 ·29m

#06 - Como se constrói uma comunidade? | O Experimento

Dec 8, 2023 ·24m

Similar Podcasts

O Experimento com Guta Tolmasquim e Gabriel Mineiro O Experimento Branding e Growth têm uma certa rivalidade histórica. Cada um tende a trabalhar de forma isolada no marketing, disputar espaço, importância e orçamento. Para acabar com essa "tensão", Guta Tolmasquim - Fundadora do Purple Metrics - e Gabriel Costa (Mineiro) - Fundador do Merlin e Growth Leaders Academy - ícones de Branding e Growth respectivamente, se uniram para lançar O Experimento, o podcast que pretende fazer as pazes entre as duas áreas!O programa te convida a desafiar suas verdades absolutas, mostrando que as marcas só tendem a ganhar resultados mais expressivos com "brandformance". #PorTuPyme Brandformance AR "Achatemos la curva de la negatividad". Somos creyentes de la frase «En tiempo de crisis, hay oportunidades». Por ello, traemos un espacio para que emprendedores, Pymes y empresas medianas puedan hacer networking en streaming y dar a conocer su proyecto de forma gratuita. Te invitamos a achatar la curva de la negatividad y a motivar a otros emprendedores como nosotros. Do Change Marketing Now Matthias Riedl Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.What to Expect:Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.Brandformance-First: Deep dives into combining brand and performance for sustainable growth.Expert Inte

Frequently Asked Questions

How long is this episode of Brandformance?

This episode is 33 minutes long.

When was this Brandformance episode published?

This episode was published on February 10, 2025.

What is this episode about?

Can I download this Brandformance episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!