How AI Flavor Matching Is Changing Whisky Discovery

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with Michael Waskewich Jr, retired US Army Sergeant Major turned tech founder and co-creator of The Bar Book — a flavour-first discovery platform designed to help consumers find their next favourite whisky without costly trial and error. Michael shares how his military leadership background shaped his entrepreneurial journey, why traditional spirit discovery is broken, and how flavour-driven algorithms are helping both consumers and craft producers level the playing field. The conversation explores: Why most whisky discovery methods overlook hidden gems How flavour-first algorithms improve bottle selection The role of data in whisky discovery and investing How craft brands can scale without huge marketing budgets The C.R.A.F.T initiative supporting veterans in the beverage industry How technology may reshape whisky collecting and investing Michael also discusses how consumer preference data could influence future production and why collaboration between data platforms and distilleries will be a major industry shift.  Links mentioned in this episode: The Bar Book App: https://thebarbook.app Support C.R.A.F.T: https://supportcraft.org Free Whisky Wealth Guide: https://whiskywealthmastery.com/free Glen Palmer LinkedIn: https://www.linkedin.com/in/glen-palmer-online/