How AI Impacts What Your Business is Worth Ft. Janet Waring

AI is quickly moving beyond experimentation and becoming part of how buyers evaluate operational maturity, scalability, and future growth potential. But not every use of AI increases business value. In many cases, owners are implementing tools without a clear strategy, measurable impact, or understanding of what sophisticated buyers are actually looking for. In this episode, Janet Waring, CEO of ArtForm Agency, joins Pat Ennis and Corby Megorden to discuss how AI is beginning to influence valuation conversations—from operational efficiency and market intelligence to scalability and decision-making. The conversation focuses on practical application rather than hype, helping owners think more strategically about where AI fits within long-term value creation and exit planning. This discussion is particularly relevant for owners trying to determine whether AI is simply a productivity tool—or an emerging factor in how businesses are evaluated, differentiated, and ultimately valued. **In this episode, we cover:** * What separates meaningful AI implementation from experimentation * How buyers and private equity groups may evaluate AI capabilities * Where AI can improve operational scalability and efficiency * Risks associated with fragmented or poorly integrated AI adoption * Practical starting points for owners planning an exit within the next few years * Why thoughtful AI strategy may increasingly influence transferable value Guest: Janet Waring, Co-Founder & CEO, ArtForm Agency ArtForm Agency combines strategy, creativity, and data science to help organizations scale through AI enablement, market intelligence, and performance-driven marketing strategies. Janet brings more than 25 years of experience in business development, audience research, positioning, and data-driven growth strategy. Connect with Janet: artformagency.com ─────────────────────────────────────────Ready to assess your own exit readiness? Take the free ExitReadiness® DIY™ Assessment at exitreadiness.com Learn more about working with Pat and Walter: ennislp.com You can also access free exit-related assessments and educational resources at ennislp.com. ───────────────────────────────────────── Conversations that move you closer to a regret-proof exit. Subscribe To The Channel By Clicking HERE!Learn more about working with Pat and Walter at ennislp.com Connect with Pat: linkedin.com/in/pat-ennis-25b4a111/Connect with Walter: linkedin.com/in/walter-deyhle-cpa-abv-cff-maff-cexp-cepa-57386614/#PatEnnis #WalterDeyhle #ExitReadinessDISCLAIMER: The information in this presentation is provided as education only. Neither the presenter nor ENNIS Legacy Partners is engaged to render legal, accounting, or other professional services. Consult a qualified professional for advice specific to your situation. ENNIS Legacy Partners assumes no legal liability for any loss related to information contained in this presentation.