How AI is already a vital part of B2B data and information

Welcome back to our special season bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London at the end of last year. This week we’re featuring a panel discussion on how AI is reshaping B2B data and information companies. On the panel - moderated by Chris Duncan of Seedelta - were Piers North, CEO at Reach Plc, Henry Faure Walker, CEO at Newsquest, Emily Shelley, CEO, PA Media Group and Joanna Levesque, Managing Director at FT Strategies. On the panel - moderated by Natasha Christie-Miller - were Dean Curtis, CEO at LexisNexis Risk Solutions, Nicola Tillin, EVP of Lions Intelligence, Christopher Gasson, founder at Global Water Intelligence, and John Barnes, Chief Digital Officer at William Reed. The panel discussed a variety of approaches to partnering and licensing content to AI companies, balancing this with protecting IP and value, and ways AI is being used to enhance products for both small and large B2B players. The panel also shared how they’re using AI internally, and where others can get started. Read the key takeaways from this session, find our weekly newsletter and more on voices.media