How AI is Changing Customer Connections

An episode of the The Market That Moves America podcast, hosted by Doug Farren, titled "How AI is Changing Customer Connections" was published on August 25, 2025 and runs 28 minutes.

August 25, 2025 ·28m · The Market That Moves America

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Summary

In this episode, Doug Farren is joined by Roger Bailey, Associate Dean of Executive Education and Centers at The Ohio State University Fisher College of Business, to explore how AI is reshaping customer-centricity. We discuss why putting customer value at the center of business decisions drives profitability, how AI is transforming both qualitative and quantitative research, and what these changes mean for mid-sized companies. From practical examples of AI in action to strategies for maintaining authenticity in a digital-first world, this conversation offers a roadmap for leveraging technology without losing sight of what matters most — the customer.

Episode Description

In this episode, Doug Farren is joined by Roger Bailey, Associate Dean of Executive Education and Centers at The Ohio State University Fisher College of Business, to explore how AI is reshaping customer-centricity. We discuss why putting customer value at the center of business decisions drives profitability, how AI is transforming both qualitative and quantitative research, and what these changes mean for mid-sized companies.

From practical examples of AI in action to strategies for maintaining authenticity in a digital-first world, this conversation offers a roadmap for leveraging technology without losing sight of what matters most — the customer.

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