How AI is Changing Launch Landscape - It's Not What You Think

AI has completely changed the way businesses launch offers—but not always for the better.In this episode of Growing a Deeply Rooted Business, Jess and Rachel dive into what they're seeing behind the scenes with launches in today's AI-driven marketing landscape. From fake "live" webinars and chatbot overload to the surprising return of live events, sales calls, and authentic human connection, they're breaking down what's actually working in 2026.If you're preparing for a launch this season, this conversation will help you decide where AI belongs in your business and where your audience still expects the real you.In this episode, we cover:Why AI has made information free and why human connection is now more valuable than ever.The biggest mistakes businesses are making with AI in their launches (and how they're losing buyer trust).How to use AI as a tool to support your strategy instead of replacing your expertise.Why live launches, communities, and sales conversations are making a powerful comeback.Practical ways to build trust with ethical, human-first marketing while still leveraging automation.Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us:Jess WebsiteRachel's WebsiteHang Out & Say Hi!Deeply Rooted Business InstagramJess InstagramRachel's Instagram