How AI Is Changing Marketing (And How Founders Can Win in 2026)

How is AI changing marketing and how can founders actually use it without getting overwhelmed? In this first episode of Season 2 of Happiness by Habit, host Silvana Pimentel sits down with Heidi Hattendorf, Fractional CMO, transformation strategist, and bestselling author of The Marketing Growth Formula, to unpack how AI can become a real growth superpower when paired with clear strategy.This conversation goes beyond tools and tactics. You’ll learn how successful companies:Build clarity before complexityUse AI as a strategic thinking partner, not a shortcutShift from disconnected marketing tactics to repeatable growth systemsAdapt to how search and discovery are changing with AICreate positioning that actually resonates in a noisy marketWhether you’re a founder, executive, or business owner, this episode will help you stop spinning your wheels and start building aligned, measurable, and sustainable growth with intention.📘 The Marketing Growth Formula by Heidi Hattendorf 💼 Connect with Heidi on LinkedIn : https://www.linkedin.com/in/heidihattendorf/🎙️ Subscribe to Happiness by Habit for practical, soulful conversations on growth, AI, and intentional living👍 Like this episode if it sparked a new way of thinking 💬 Comment: “AI” if you want more episodes on AI & business strategy 🔔 Subscribe so you don’t miss the next practical + powerful conversation this season#AIMarketing #MarketingStrategy #Founders #BusinessGrowth #HappinessByHabit #SilvanaPimentel