How AI is changing search — and what that means for SEO and content

Is your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetrics' in-house SEO expert, to dissect the monumental shifts in search, from Google's AI Overviews to the rise of conversational search with tools like ChatGPT and the unexpected emergence of TikTok as a search engine.Discover why traditional ranking metrics are evolving and how to adapt your approach to maintain visibility and drive real business value. Heini shares practical insights on:Understanding Google's AI Overviews (AIOs) and AI ModelHow user search behavior is changing in the AI eraLeveraging AI tools for more efficient SEO workflowsDispelling common myths about AI replacing SEOKey performance indicators (KPIs) for measuring SEO successActionable short-term and long-term strategies for an AI-proof SEO approachWhether you're an SEO expert or new to the game, this episode offers crucial insights to help you thrive in the rapidly evolving search landscape.