How AI is Changing SEO — What Content Marketers Need to Know to Adapt

In this episode of the Aspiration Marketing Podcast, we explore how AI is revolutionizing SEO and what content marketers need to know to adapt. As AI-driven search engines like ChatGPT and Google's Gemini reshape how users find and trust information, traditional SEO is evolving into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I delve into how these shifts require content marketers to focus on user intent, context, and semantic meaning rather than just keywords. Learn how to build authoritative, well-structured content that AI systems can trust and reference, ensuring your brand remains visible and credible in an AI-driven world. Join me as we navigate the new landscape of AI-powered search and discover strategies to keep your content relevant and impactful.