How AI Is Changing Sports: Smarter Strategy, Fan Engagement, and Revenue Growth

Send us Fan MailIn this episode, host Sid Bensalah speaks with Jim Caruso, Chief Innovation Officer at One Elevate, about the evolving role of artificial intelligence in the sports industry. Jim brings a fresh perspective from his journey through enterprise tech and advertising, into helping global sports leagues solve real-world challenges with real-time data.Together, they unpack how AI can elevate strategy, optimize the fan experience, and change how sponsors connect with teams and audiences—without losing the human element.Key Topics:AI's role in enhancing live fan experiencesHow tech solves the “last mile” in data strategyReal examples of AI improving decision-makingSponsorship, branding & predictive marketingThe future of human + AI collaboration in sportsTimestamps00:00 How AI Is Changing Sports Strategy00:50 Sid’s Intro & Jim’s Background02:19 Jim’s Unconventional Journey05:40 AI as a Tool in Sports Innovation14:26 Personalizing the Fan Experience34:33 Smarter Sponsorship & Brand Fit40:51 Negotiation, AI & Human Intuition41:46 Predictive Tools for Fan Behavior43:21 Sports Marketing: ROI Measurement44:33 AI + AdTech in Live Sports50:10 Smarter Decision-Making in Sports55:23 The Global AI Innovation Race01:01:07 The Future of Sports x AI01:03:53 Lightning Round: Fast Takes01:12:17 Closing Thoughts🎙️ Subscribe & Listen: https://prezerosportstalk.com📲 Watch the full interview on YouTube + SpotifySupport the showStay Connected with Pre-Zero Sports Talk.Join host Sid Bensalah and the Pre-Zero Sports Talk community for real conversations beyond the game, where sport meets leadership, faith, performance, purpose, identity, community, and impact.Listen, watch, and follow:Spotify Video: Watch full episodesYouTube: Subscribe and join the conversationX: @PreZeroSTInstagram: @PreZeroSportsTalkLinkedIn: Connect with the CommunityTikTok: @PreZeroSportsTalkSubstack: Sid BensalahGot feedback, a topic idea, or a guest suggestion?Send your thoughts here: https://prezerosportstalk.com/contact/Support the Podcast: https://prezerosportstalk.com/donate/