How AI Is Changing the Business Analyst Role: From Order Taker to Value Creator | with Ben Baril

Most conversations about AI and the Business Analyst role focus on one question:Will AI replace Business Analysts?That’s the wrong question.In this episode, we explore what’s actually changing—and why tools like Pega Blueprint are exposing a deeper shift in how value gets created.The real transformation isn’t about replacement.It’s about moving from:→ order-taking→ to value creationIn this conversation, Clay Richardson and Steph Louis sit down with Ben Baril (Senior Director, Solutions Consulting at Pega) to unpack:• Why Business Analysts are still optimizing for feasibility over value• How AI is lowering the barrier to designing and shaping solutions• What it means to evolve from BA to Solution Designer• The difference between “Dumb AI” and “Smart AI” for BAs• Why creativity and human judgment become more important—not lessWhether you call the role a Business Analyst or Business Architect, the shift is the same:👉 The value the role delivers is now front and center.