How AI is Changing the Leaders We Coach with Pam Krulitz

The coaching conversation has been obsessing over one question: how is AI changing coaching? Pam Krulitz thinks we're asking the wrong one. The more important question — the one nobody's talking about loudly enough — is how AI is changing the leaders we coach. Because the people sitting across from us now aren't the same leaders they were three years ago. They're navigating constant change, managing teams alongside AI agents, and making decisions at a pace that's never existed before. And if we're still bringing them the same coaching we always have, we're already behind. Pam founded Optify in 2018 with a simple but radical idea: coaching should reach people earlier in their careers, not just at the top. Eight years, one pandemic, and one AI revolution later, she's watching a shift that reminds her of something she's seen before — the move from Waterfall to Agile in software development. That wasn't a process tweak. It was a fundamental rethinking of how you build things. She thinks AI is doing exactly the same to leadership development — and most of the industry hasn't caught up yet. Rebecca and Pam dig into what coaches actually need to bring to clients now, how to turn AI tools into real learning opportunities rather than just getting stuff done, and what it means to help a leader who's no longer just leading people. In this episode: Why "how is AI changing coaching?" is the wrong question Leading agents, not just people — what that means for who we coach Learning in the flow of work as the new coaching frontier What coaches need to bring to clients that AI simply cannot Links and resources mentioned in this episode: Optify.io Pam Krulitz LinkedIn Find out more: https://vivalacoaching.com/vivapodcast/