How AI Is Changing the Way Marketers Think & Build with Liza Adams (Ep 45)

Is AI your teammate or just another tool?In this episode, marketing leader and AI strategist Liza Adams joins Alec Cheung and Barb VanSomeren to reframe how marketing teams think about AI. With decades of experience in tech and SaaS, Liza brings a deeply strategic lens to AI’s evolving role—not just in campaigns, but in how teams collaborate, operate, and drive outcomes.From rethinking workflows to reshaping messaging, Liza urges marketers to see AI not as a tool, but as a transformative teammate. She shares how lean teams can scale faster by working differently (not just harder), how content quality is more important than ever, and why strategy—not just speed—is what separates noise from impact.Whether you’re leading a team, building one, or reimagining how to work smarter in the age of AI, this conversation will reshape your perspective.🔑 You’ll walk away with:How to elevate your strategic voice as a marketer using AIWhy AI should be integrated into your team—not just your tech stackThe new playbook for lean teams: workflows, not just outputsWhy rethinking processes must come before automationHow AI exposes content weaknesses—and what to do about itThe shift from silos to outcomes: a new model for the future of workReal talk on using AI to enhance creativity, not replace it🔗 Connect with Liza Adams:👉 LinkedIn: linkedin.com/in/lizaadams🌐 Website: growthpath.net🎧 Subscribe to The Marketing Share Podcast and be the first to get the unfiltered conversations marketing leaders are having about AI, growth, and what's next.Connect with your hosts: 👉 Barb VanSomeren: linkedin.com/in/barbvansomeren 👉 Alec Cheung: linkedin.com/in/aleccheungConnect with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.