"How AI is Reshaping the Sales Game" featuring Mark Bautista

Prompt This Mark Bautista joins Greg and Clint to explore how AI is reshaping the sales playbook. They unpack why early adoption pays off, how predictive analytics sharpens forecasting, and why custom GPTs are quickly becoming indispensable for sales teams. Mark also shares lessons from a recent AI hackathon and reveals how AI can transform RFPs, quarterly business reviews, and even real-time customer engagement during sales calls. The conversation reinforces one core truth: AI won’t take your job, but the salesperson who knows how to use it just might. This episode is part of our Modern GTM Series, where operators share how AI is reshaping sales, marketing, and strategy. Explore the full series here → https://www.promptthis.ai/PROMPT-This-Podcast-GTM-Series   Today’s Guest Mark Bautista is a sales leader at Splashtop (www.splashtop.com), a remote access software company.  Mark has spent years at the intersection of AI and sales, helping teams turn experimentation into real results. Known for bridging the gap between cutting-edge tools and everyday sales execution, Mark believes AI isn’t about replacing jobs—it’s about amplifying performance. AI Challenge – Join In! This episode’s AI Challenge invites you to: Use a Custom Sales GPT – Choose from the top four sales GPTs available for free in ChatGPT and dial up your sales engagements with AI guidance and insights.https://www.promptthis.ai/blog/how-to-use-the-4-most-popular-free-custom-gpts-for-sales  We’ve posted detailed steps in the blog link above. Visit https://www.promptthis.ai/ai-challenges to see all of the AI Challenges and share your results with the community. Chapter Breakdown 00:00 – Intro & Setting the Stage Greg and Clint open the episode with context on AI in business. 03:28 – Meet Mark Bautista Mark shares his background and journey into AI for sales. 06:45 – Early Adoption Advantage Why experimenting early with AI tools gives teams a competitive edge. 10:45 – Predictive Analytics in Action How AI improves forecasting and exposes hidden gaps. 14:09 – From Hackathons to Habits Engaging teams with AI challenges and adoption strategies. 18:30 – Automating Sales Processes Where AI saves time without sacrificing quality. 19:39 – Customizing AI for Sales The role of custom GPTs in making AI truly useful. 22:05 – Reinventing RFP Responses How AI can streamline and accelerate the proposal process. 25:49 – Quarterly Business Reviews Reimagined Turning data into insight with AI-powered summaries. 29:08 – Customer Intelligence on Demand Using AI to better understand and engage prospects in real time. 32:24 – The Case for Custom GPTs Why tailoring AI is the key to effectiveness. 34:50 – Jobs, AI, and the Future of Sales Why AI won’t replace sellers—but will redefine the role. 37:14 – Closing & AI Challenge Recap Greg and Clint wrap up with key takeaways and issue the AI Challenge.