How AI Is Transforming Copywriting, Advertising & Entrepreneurship (with Courtney Schwal)

In this episode of The Sheer Growth Podcast, James Sheerin sits down with Courtney Schwal, founder of Social Script, advertising strategist, copywriter, and author of You Are The Sum Of Your Last Two Moves.Courtney shares how she transitioned from music therapy into entrepreneurship, how AI reshaped her business model, and why creative thinking remains one of the most valuable skills in today's rapidly evolving marketing landscape.The conversation explores AI, copywriting, Meta advertising, entrepreneurship, creativity, marketing strategy, ethical branding, and the future of service-based businesses.We Cover:Courtney's journey from music therapy to entrepreneurshipHow AI changed the copywriting industryWhy creativity is becoming more valuable than executionUsing ChatGPT and Claude as business toolsHow Meta advertising is evolvingThe importance of messaging and positioningWhy many agencies are making costly AI mistakesBuilding ethical brands in a crowded marketplaceThe future of consulting and coaching businessesHow AI can help entrepreneurs scale fasterIf you're a marketer, agency owner, entrepreneur, consultant, or creator trying to navigate the AI revolution, this episode offers practical insights on how to adapt and thrive.🎙️ About Courtney SchwalCourtney Schwal is the founder of Social Script, a marketing strategist specializing in Meta advertising, copywriting, messaging, and brand positioning.She works primarily with ethical and non-toxic brands, helping them grow through stronger messaging, better advertising, and authentic brand storytelling.Courtney is also the author of:You Are The Sum Of Your Last Two MovesA book focused on helping entrepreneurs identify, leverage, and multiply their existing skills to create new opportunities in business and life.Areas of Expertise:• Meta Advertising• Copywriting• Brand Messaging• AI-Powered Marketing• Marketing Strategy• Entrepreneur Coaching• Ethical Brand Growth⭐ About The Sheer Growth PodcastThe Sheer Growth Podcast features smart conversations with founders, marketers, entrepreneurs, and agency leaders discussing growth, AI, marketing, business strategy, and the future of work.Hosted by James Sheerin.🚀 Powered by Sheer AIAt Sheer AI, we help agencies grow with AI-powered client acquisition.We help marketing and advertising agencies:• Build predictable lead generation systems• Improve campaign ROI• Replace unnecessary tools with smarter workflows• Scale without bloated overhead🌐 https://www.sheer-ai.com