How AI is Transforming Marketing Capabilities at Bidwells

In this episode our Guest Host Rachel Aldighieri, Managing Director of the DMA is joined by Ben Lee, Senior Communications Manager at Bidwells. Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic. So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit videos and create content. Since then, Ben has been focused on leading AI adoption across his business and speaks regularly on the topic. His team won Best Use of AI in the 2023 B2B Marketing Awards after delivering a four-figure ROI for their AI adoption work.