How AI Is Transforming PR: A Deep Dive into PR Newswire's Amplify

In this episode, Sami Saad and new co-host Hafira Patel are joined by PR Newswire's own Nicole Eberhardy (Vice President of Product Management and Design) and Joe Faller (Senior Product Manager) to cover Amplify from PR Newswire. Amplify allows companies to distribute press releases quickly and efficiently across multiple channels while maintaining control over messaging. The platform emphasises that AI is a tool to assist, not replace human, ensuring messaging remains genuine and impactful. Early users report higher visibility, engagement and improved content quality. Amplify fits seamlessly, it Integrates with existing tools, streamlining creation, distribution and reporting.