How AI is transforming retail at H&M episode artwork

EPISODE · Apr 29, 2026 · 44 MIN

How AI is transforming retail at H&M

from Builders by Proxify · host Proxify

AI, retail, demand forecasting, personalization, organizational structure, AI trends—key insights in this episode.We talk with Sander Ardinois (VP of AI at H&M) about how AI is reshaping retail, from forecasting to personalization and beyond.Chapters(00:00) Introduction to AI in Retail(01:11) Sander’s Journey into AI and Machine Learning(04:10) The Intersection of Data and Retail(05:35) Building Data and AI Foundations at Scale(08:15) Creating Value through Cross-Functional Collaboration(10:29) Evolving AI Talent Landscape(15:43) Bridging Technical and Business Perspectives(18:06) From Experimentation to Real Impact(21:06) Data Readiness and Process Bottlenecks(24:23) AI Transformations in Retail(27:12) Innovations in Demand Forecasting(29:31) Untapped Opportunities in Customer Data(31:05) Generative AI and Creativity in Retail(35:15) The Future of AI-Powered Retail(37:00) Industry Trends and AI Maturity(39:46) Underrated AI Applications(41:04) Overhyped Aspects of AI

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How AI is transforming retail at H&M

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