EPISODE · Sep 11, 2025 · 57 MIN
How AI, OTAs, and Shifting Consumer Behavior Are Reshaping the Industry
from The Skift Travel Podcast · host Skift
As Skift gears up for Global Forum in New York, this week’s podcast features a replay of our recent webinar, Online Travel in Flux. Seth Borko and Sarah Kopit join founding editor Dennis Schaal to explore the forces transforming online travel. From the rise of AI in trip planning to the latest OTA strategies, loyalty innovations, and regulatory pressures, the conversation provides a timely look at how the industry is evolving. Dennis also brings in perspective from past Skift Global Forums, where industry-shaping announcements have taken place, and offers a preview of the discussions likely to unfold on stage this year. Presented by EF World Journeys. Key Takeaways: How AI adoption is influencing both consumers and travel companies The shifting balance between direct bookings, OTAs, and challenger platforms The outlook for RevPAR and what “RevPAR Zero” means for hotels The rise of B2B as a growth engine for online travel companies Talent, loyalty, and the long-term impact of AI on the travel workforce Regulation and its potential to shape the competitive landscape Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
What this episode covers
As Skift gears up for Global Forum in New York, this week’s podcast features a replay of our recent webinar, Online Travel in Flux. Seth Borko and Sarah Kopit join founding editor Dennis Schaal to explore the forces transforming online travel. From the rise of AI in trip planning to the latest OTA strategies, loyalty innovations, and regulatory pressures, the conversation provides a timely look at how the industry is evolving. Dennis also brings in perspective from past Skift Global Forums, where industry-shaping announcements have taken place, and offers a preview of the discussions likely to unfold on stage this year. Presented by EF World Journeys. Key Takeaways: How AI adoption is influencing both consumers and travel companies The shifting balance between direct bookings, OTAs, and challenger platforms The outlook for RevPAR and what “RevPAR Zero” means for hotels The rise of B2B as a growth engine for online travel companies Talent, loyalty, and the long-term impact of AI on the travel workforce Regulation and its potential to shape the competitive landscape Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
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How AI, OTAs, and Shifting Consumer Behavior Are Reshaping the Industry
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