How AI search is reshaping visibility: from rankings to mentions

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands achieve greater business impact through strategic mention optimization rather than conventional link-building approaches. The discussion covers mention-first optimization strategies that position brands directly within AI-generated product recommendations and the framework for evaluating business impact between citation-based visibility versus brand mention prominence in search responses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands achieve greater business impact through strategic mention optimization rather than conventional link-building approaches. The discussion covers mention-first optimization strategies that position brands directly within AI-generated product recommendations and the framework for evaluating business impact between citation-based visibility versus brand mention prominence in search responses. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How AI search is reshaping visibility: from rankings to mentions

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This episode is 44 minutes long.

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This episode was published on February 23, 2026.

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