How AI Signals Power Smarter B2B Growth with Jay Tuel of Demandbase

In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Jay Tuel, Chief Evangelist of Sales at Demandbase, to deconstruct the "signal madness" currently hitting B2B tech. Jay breaks down how to move from manual CRM research to AI-driven orchestration that identifies the real buying committee—even when it's 40 people deep.In this episode, you’ll discover:The Inbound Shift: Why Jay believes AI can (and should) handle 100% of inbound follow-up to ensure relevancy and speed.Mapping the Buying Group: How to move beyond a single contact to identify the 17 to 40 people actually involved in an enterprise deal.Creative Signal Sourcing: Using 10Ks, investor calls, and even video transcripts to drive executive-level engagement.The "Human-in-the-Loop": Where strategic humans fit into a world of automated outreach and how to avoid the "AI doom loop" of generic messaging.Self-Optimizing Tech: Why the future of MarTech is tools that continually optimize their own scoring based on real conversion outcomes.Connect with Jay Tuel on LinkedIn: https://www.linkedin.com/in/jaytuel/ Learn more about Demandbase: https://www.demandbase.com/ I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com