How AI Will Amplify Your Salon Team—Not Replace It

In this episode of Brazen & Bold, Heather sits down with Paddy Monahan, Chief Product Officer at Phorest Salon Software, to unpack how an engineer from telecoms ended up obsessed with the salon industry—and why talking to customers is still the most powerful technology we have. Paddy shares the pivotal moment that pulled him away from writing code and into product strategy, how a quirky "startup soccer" tournament with Uber black cars became a beloved networking event, and why he's stayed in the beauty space for over a decade. He breaks down how Phorest co-builds features with salon owners, the real reason so many people think Facebook and Instagram ads "don't work," and how Phorest Ads Manager is helping salons turn $100 in ad spend into thousands in revenue. They also dive into AI in salons—not to replace people, but to amplify them—helping service providers be more consistent, more prepared, and more profitable without losing the human touch. 🔗 Phorest: https://www.phorest.com/ Follow Patrick: 🔗 LinkedIn — https://www.linkedin.com/in/patrick-monaghan-14934419/ ✉️ Email — [email protected] Branding and consistency are everything. Let Spark do the work for you—from setup to weekly execution. 👉 Talk to Spark » Spark Pro Global – sparkprosalon.com Spark Links: 📸 Instagram: @sparkproglobal — https://www.instagram.com/sparkproglobal 🔗 LinkedIn: Spark Pro Global — https://www.linkedin.com/company/spark-pro-global Heather's Instagram: 📸 @heather.tantrumsalon — https://www.instagram.com/heather.tantrumsalon