EPISODE · Oct 28, 2025 · 1H 18M
How AI Will Generate Referrals for Loan Officers: ChatGPT 101 with Chris Johnstone
from LoanOfficerPodcast.com · host Chris Johnstone
This kickoff episode of The Loan Officer Marketing Podcast launches a 12-week live training series designed to turn traditional LOs into AI-powered producers. Chris breaks down how ChatGPT, Grok, and Gemini are already recommending loan officers — and how to position yourself to get referrals directly from AI before your competitors even wake up to it. You'll learn: Why Google search will lose massive market share — and how AI referrals are already funding loans today The daily habit every LO must start NOW to build authority with the large language models How to structure your ChatGPT account so it learns you as the expert lender it should recommend first If you want to be the LO AI recommends — not replaces — listen to this episode now.
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How AI Will Generate Referrals for Loan Officers: ChatGPT 101 with Chris Johnstone
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