🎙️ How air up® is Changing the Way We Taste Water – with Co-Founder Lena Jüngst

💡 Can scent trick your brain into tasting flavors?In this special Shoptalk Europe partnership episode of The Retail Podcast, Lena Jüngst, Co-Founder & Co-Inventor of air up®, shares how neuroscience, innovation, and product design are revolutionizing hydration. Lena will also be at Shoptalk Europe in Barcelona (June 2-4, 2024)!📢 Don’t miss Shoptalk Europe 2024! Ticket prices increase at midnight on Friday, 28th February—secure your spot now!🎟️ Get a discount with these codes:🛍️ Retailers & Brands: Use RBTHERE10 → ⁠Register here⁠🎟️ General Attendees: Use GATHERE10 → ⁠Register here⁠🔥 What You’ll Learn in This Episode:✅ The science behind scent-based taste✅ Overcoming fear & trusting your instincts in business✅ The journey from university project to global brand✅ The future of sensory-driven consumer products📢 Tune in now for a deep dive into innovation, behavioral science, and the future of hydration!🔗 Follow Lena: https://www.linkedin.com/in/lena-juengst/#RetailPodcast #airup #Innovation #Entrepreneurship #ProductDesign