How Alaska pollock is reinventing itself

We're talking more about Alaska pollock, more of the time. That's because the traditionally production-focused industry is starting to learn about this thing called...(snap, snap)...ah yes, marketing. The IntraFish team discusses the efforts to turn Alaska pollock, industrial groundfish, into Wild Alaska Pollock: Superfish. Can the industry pull it off?Read more news and analysis from Millicent Machell and the IntraFish team at www.intrafish.com Hosted on Acast. See acast.com/privacy for more information.