How Alex Hormozi Sold Millions of Books (The Part No One Talks About) episode artwork

EPISODE · May 11, 2026 · 22 MIN

How Alex Hormozi Sold Millions of Books (The Part No One Talks About)

from Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business · host Chandler Bolt, Founder of selfpublishing.com

Alex Hormozi just pulled off one of the biggest book launches in history — $81M in sales, 2.9M copies sold, and a Guinness World Record, all in just 24 hours. In this video, Chandler Bolt, bestselling author and CEO of SelfPublishing.com, breaks down the exact strategies Hormozi used and shows how you can apply them to your own book launch.From building an audience before you launch to structuring irresistible offers, stacking value with bonuses, and leveraging live events, Chandler reveals seven key lessons every author can use to create more momentum and sales. Stick around until the end, where he shares the #1 mistake that can make or break your book launch — and how to avoid it. Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Download your 1-Page Book Launch PlanNonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Episode metadata supplied by the publisher feed · Published May 11, 2026

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Alex Hormozi just pulled off one of the biggest book launches in history — $81M in sales, 2.9M copies sold, and a Guinness World Record, all in just 24 hours. In this video, Chandler Bolt, bestselling author and CEO of SelfPublishing.com, breaks down the exact strategies Hormozi used and shows how you can apply them to your own book launch. From building an audience before you launch to structuring irresistible offers, stacking value with bonuses, and leveraging live events, Chandler reveals...

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How Alex Hormozi Sold Millions of Books (The Part No One Talks About)

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This episode was published on May 11, 2026.

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