EPISODE · Jun 18, 2025 · 1H 7M
How Alex Kaehler stepped away from her firm to gain a new vision for its future
from Trade Tales · host Business of Home
Alex Kaehler found herself with a rush of new work an opportunity to really scale her business during the pandemic boom—but soon realized that the way the firm was growing didn’t leave her feeling fulfilled. Stressed and stretched thin, she decided to push pause on her business—even if that meant winding down active projects and handing them off to other firms. In the quiet that followed, she was able to finally discover what was missing, and establish a new set of intentions to guide her path forward.This episode was sponsored by Lutron and Serena & Lily. LINKSAlex KaehlerKaitlin PetersenBusiness of Home
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What this episode covers
Alex Kaehler on how putting her firm’s values in writing changed the company culture, how she’s communicating rising costs to clients, and how she’s finding joy these days in a workflow that has her getting into the weeds on each and every project.
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How Alex Kaehler stepped away from her firm to gain a new vision for its future
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