How Alex Pericchi Is Cutting the Noise & Driving Franchise Adoption | PuroClean | VP of Marketing

Alex Pericchi has spent 12 years as VP of Marketing at PuroClean watching what actually drives franchisee adoption — and what quietly kills it. His answer this year is radical simplification: fewer activities, clearer direction, and a message repeated from every corner of the organization until it lands. If you've ever wondered why franchisees aren't executing on your marketing programs, this conversation will reframe the question entirely.In this episode:Why PuroClean is doing less marketing this year — on purposeThe 80/20 framework Alex uses to cut noise and drive real adoptionHow asking franchisees about their exit plan on day one changes everythingGuest: Alex Pericchi, VP of Marketing, PuroClean Host: Katherine LeBlanc, Fractional CMO | Apollo CMOAre you a franchise brand leader working on a growth challenge? Katherine works with franchise brands as a Fractional CMO. Learn more at apollocmo.com