How Alibaba's Single's Day Became a Retail Holiday

In episode 161 of Business Models Explained, Lucas and Luna unpack the business model behind Alibaba's Single's Day (11.11) — the world's largest shopping event. They explain how Alibaba built a retail holiday from scratch, the role of gamification and livestreaming, the difference between GMV and actual revenue, and why the event is a masterclass in marketplace dynamics. They also discuss the pressures on Chinese e-commerce giants and what Western platforms can learn from 11.11. If you've ever wondered how a single day can generate tens of billions in sales, this episode gives you the playbook. #Alibaba #SinglesDay #ECommerce #Marketplace #BusinessModel #China #Retail #GMV #Livestreaming #Gamification #ConsumerBehavior #BusinessModelsExplained #FexingoBusiness #BusinessPodcast #Podcast #Economics #Marketing #Technology Keep every episode free: buymeacoffee.com/fexingo