How Aligning People, Process, and Performance Can Help You Achieve Your Goals -- Pius Chan, Head of Growth at Lumen5

TIMESTAMPS 01:27 - People, process, and performance06:42 - Keeping your team focused12:00 - Communicating with your team16:00 - Aligning the business in terms of product, sales, customer, and marketing21:20 - Team Meetings23:00 - Steps on focusing and aligning your team33:04 - Why is it important to be aligned at the leadership level38:50 - Hiring the right peopleGUEST BACKGROUND Pius Chan has 20 years of SaaS experience in various roles, including CX and Sales, and has worked with Hootsuite, Galvanize, and Procurify before joining Lumen5.MAIN INSIGHT Hiring the right people and focusing on the right process will improve your team's performance.KEY TAKEAWAYSHiring the wrong people can lead you in the wrong direction.Take time to hire the right roles you need.Focus on the right channel for your business.Performance comes when you have the right people and the right process.People buy your product because they understand the value of your product.Focusing on the mindset of your team will make sure to keep them aligned on the key channels.The target and KPIs represent the expectations for the team members.Understanding your colleague’s goals helps you fulfill your business goals.People respond to personalized messages and to what is impactful for them.PRACTICAL STEPSAligning with the leaders first helps a longer-term strategy as a company.Build a culture and strategy with your team to accomplish your goal.Look for what metrics are impactful for a specific channel and stick to it.TIPS FOR SUCCESSHiring the right people is about skills, personal will, and desire to make an impact and grow.Manage team member’s time so that they have time for both priority and non-priority tasks.Speak in your audience's language.MORE FROM LUMEN5 Lumen5 is a video maker built to supercharge your content strategy. Easily make videos for content marketing and thought leadership. Learn more at Lumen5.comGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast