How Allbirds lands the BEST influencers | Influencer Strategy with Sarah Grosz (pt 1)

In this conversation, Sarah Grosz, an influencer strategist at Allbirds, shares insights and tips on influencer partnerships and marketing. She discusses the evolution of influencer marketing, the process of building an influencer program, and the benefits of collaborating with other brands. Listen to part 2 in next weeks episode! 00:00 Introduction and Background 03:07 Evolution of Influencer Marketing 04:35 Building an Influencer Program 05:40 Collaborating with Other Brands 08:10 Setting Up Influencer Partnerships 10:04 Starting with Gifting and Product Collaborations 12:05 Working with Medium to Bigger Brands 15:46 Influencer Strategy vs. Influencer Management 16:40 Finding Influencers for Campaigns 19:41 Finding Influencers through Keywords and Location 21:47 Evaluating Influencer Pitches