How Alvaro Gellings Built an 8-Figure Brand in Public

Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over 1 billion organic views, and hit seven-figure revenue on launch day. No paid media at launch. Day One is now an 8-figure business growing 400-500% year over year.Everything from this episode, structured into a free playbook:https://www.elevatorgoods.com/talks/alvaro-gellingsFollow Elevator:Instagram: https://www.instagram.com/elevatorgoodsX: https://x.com/elevatorgoodsWebsite: https://www.elevatorgoods.comFollow Monish Sabnani (Host):Instagram: https://www.instagram.com/msabnani93/X: https://x.com/msabnani93Follow Alvaro Gellings:Instagram: https://www.instagram.com/alvaro.gellings/X: https://x.com/GellingsAlvaroYouTube: https://www.youtube.com/@alvarogellingsLinkedIn: https://www.linkedin.com/in/alvaro-gellings-495692230/Chapters:00:00 Introduction01:47 What is Day One and the Cyborg Season launch04:55 Why Alvaro started building in public09:00 How he started14:10 What building in public actually gave Day One16:39 500-2,000 job applications from a single Instagram Story17:30 Network effects: founders and billionaires reaching out20:28 The satisfaction of showing what it actually takes28:09 Where Day One is now: 8 figures, 400-500% YoY33:13 International expansion and the athlete partnership model37:25 The 43,000-person WhatsApp community39:37 Org chart, key hires, and the COO hire44:39 The three hires Alvaro would make today47:51 Leadership style and who he wants to become51:33 Advice for new entrepreneurs in 20261:01:29 How to start with almost nothing: the ad validation tactic1:06:53 Rapid fire round1:13:56 The building in public trap: the biggest mistake first-time founders make1:17:08 Best investment ever made in the company#ecommerce #dtc #brandbuilding #entrepreneurship #dayone #sportswear #buildingbrands