How Alysa Seeland Built FOND Regenerative from Farmers Markets to National Retail

Send us Fan MailWhat does it really take to build a premium brand that retailers believe in?In this episode of Shelf Talks, Roberta Townes sits down with Alysa Seeland, founder of FOND Regenerative, to discuss the journey from selling bone broth at local farmers markets to becoming a nationally distributed brand found in Whole Foods, Sprouts and Albertsons.Alysa shares how customer feedback shaped every product, why authentic relationships with retail buyers changed the trajectory of her business, how she rebuilt after losing more than $4 million in inventory during a catastrophic warehouse fire, and why quality has remained non-negotiable through every stage of growth.If you're preparing your product for retail shelves, this episode is full of practical lessons on product development, retail strategy, resilience and scaling the right way. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book