How Amazon Revolutionized Buyer Communication and Brick & Mortar Shopper Habits

from The Marketing Agency Leadership Podcast

Eric Heller, founder of Marketplace Ignition (Atlanta, GA) exposes how Amazon changes how brands "speak" to customers, the reason for the phenomenal growth of digital brands, and the algorithms that determine what you see when you search Amazon for a product. Eric raises the question, "What is the value of a dollar spent on Amazon?" and explains how that dollar can affect brick-and-mortar (off-Amazon) brand-selection decisions

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This episode is 34 minutes long.

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This episode was published on April 5, 2018.

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