How Amazon Uses Pricing to Crush Competitors Without Starting a Price War

from Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers · host Fexingo

Amazon doesn't win by being the cheapest — it wins by making competitors irrelevant. This episode of Pricing Power Podcast with Fexingo digs into the exact mechanism: the 'buy box' algorithm, the invisible price floor, and how Fulfillment by Amazon creates a cost structure that smaller sellers can't match. Lucas and Luna walk through how Amazon's pricing is really a logistics and data play disguised as low prices. They look at the 2025 antitrust trial evidence that revealed Amazon's internal pricing playbook, including 'Project Velocity' and the 'hand grenade' strategy that matches competitor prices within minutes. If you've ever wondered why Amazon seems to undercut everyone without losing money, this is the episode for you. #Amazon #PricingStrategy #Ecommerce #Business #FexingoBusiness #BusinessPodcast #PricingPower #BuyBox #FulfillmentByAmazon #Antitrust #ProjectVelocity #Retail #Logistics #CostStructure #JeffBezos #MarketDominance #PriceMatching #AlgorithmicPricing Keep every episode free: buymeacoffee.com/fexingo

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This episode is 13 minutes long.

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This episode was published on June 4, 2026.

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