How an 80-Year-Old Tire Maker Survived the EV Revolution ...

What this episode covers

Episode 41 of The Turnaround Podcast dives into the story of an 80-year-old tire manufacturer that faced near-extinction as electric vehicles upended the auto industry. With EVs requiring entirely different tire specifications—higher torque, heavier weight, lower rolling resistance—the company saw its core product line become obsolete. Lucas and Luna walk through the company's bet-the-farm pivot to EV-specific tires, the $400 million R&D investment, and how it clawed back market share. They tie the story to today's market volatility, with the Nasdaq down over 5% in five days and a hot 1.6% annualized GDP growth rate. A specific, grounded look at how an industrial-age company reinvented itself for the electric era. #TireIndustry #EVRevolution #BusinessTurnaround #Manufacturing #Restructuring #Innovation #ElectricVehicles #R&D #SupplyChain #Automotive #Industrial #Resilience #BusinessStrategy #FexingoBusiness #BusinessPodcast #TheTurnaroundPodcast #DistressedBusinesses #Recovery Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Turnaround Podcast with Fexingo: Distressed Businesses, Restructuring, and Recovery?

This episode is 7 minutes long.

When was this The Turnaround Podcast with Fexingo: Distressed Businesses, Restructuring, and Recovery episode published?

This episode was published on June 9, 2026.

What is this episode about?

Episode 41 of The Turnaround Podcast dives into the story of an 80-year-old tire manufacturer that faced near-extinction as electric vehicles upended the auto industry. With EVs requiring entirely different tire specifications—higher torque, heavier...

Can I download this The Turnaround Podcast with Fexingo: Distressed Businesses, Restructuring, and Recovery episode?

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