How an Accidental Inventor Built a Life-Saving Company — And What Business Owners Can Learn From Him

from Monday Morning Radio · host Dean Rotbart

People may not know his name, but regular viewers of cable news instantly recognize Arthur Lih and his ubiquitous commercials for LifeVac — the non-invasive rescue device designed to save choking victims when the Heimlich maneuver and other traditional methods fail. To date, his invention is credited with saving 5,450-plus lives. As Arthur shares on this week's edition of Monday Morning Radio, inventing a life-saving device is one challenge. Building a company around it and sustaining that business in a highly regulated, highly competitive environment is exponentially harder. Arthur's insights are indispensable for entrepreneurs, business owners, and inventors committed to developing products that matter — and companies that endure. Read Arthur's Book: Sorry, Can't Is a Lie: Life Stories of Decision-Making — Don't Be a Flat Squirrel. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Arthur Lih, LifeVac Posted: February 23, 2026 Monday Morning Run Time: 45:29 Episode: 14.34

Episode metadata supplied by the publisher feed · Published Feb 22, 2026

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How an Accidental Inventor Built a Life-Saving Company — And What Business Owners Can Learn From Him

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