How an Army Veteran Turned Bankruptcy Into a Multi-Million Dollar Business | Carl Churchill

In this episode of Tactical Wealth, we sit down with Army veteran, entrepreneur, and Alpha Coffee co-founder Carl Churchill.Before building a multi-million dollar coffee company, Carl spent more than 22 years serving as an Army intelligence officer, leading teams across infantry, armored, and special operations environments. After transitioning from military service, he experienced the highs and lows of entrepreneurship, including startup successes, devastating setbacks during the Great Recession, and the hard lessons that ultimately led to building Alpha Coffee.Carl shares how military leadership shaped his approach to business, why purpose matters more than profit alone, and how resilience helped him navigate failure, uncertainty, and growth.In this episode, we dive into:☕ Building Alpha Coffee: How Carl and his wife started a coffee company from their basement and grew it into a thriving multi-million dollar business.🎖️ Lessons from Military Leadership: The principles of teamwork, discipline, and servant leadership that continue to guide his business today.📉 Surviving Failure & Economic Crisis: What Carl learned after multiple startups collapsed during market downturns and why setbacks often become opportunities.🚀 Entrepreneurship After Service: Why veterans are uniquely equipped to build businesses and lead teams through uncertainty.💡 Finding Purpose Beyond the Uniform: Carl's transition from military service to the corporate world and eventually entrepreneurship.🤝 Taking Care of Your People: How military leadership principles helped shape Alpha Coffee's culture and employee-first approach.⚡ Adapt, Adjust, Overcome: Why entrepreneurs must be willing to pivot, iterate, and keep moving forward when plans change.💰 Financial Lessons Learned the Hard Way: The mistakes Carl made early in life and the money habits he wishes more veterans adopted sooner.Whether you're transitioning from military service, building a business, leading a team, or looking for inspiration to overcome adversity, Carl's story is packed with practical lessons on leadership, resilience, and purpose-driven entrepreneurship.👉 Ready to stay tactical and stay driven? Hit SUBSCRIBE and join us for more conversations on leadership, wealth, and building a life of purpose.EPISODE RESOURCESConnect with Carl Churchill:🌐 Website: alpha.coffee👤 LinkedIn: Carl ChurchillConnect with Kaj Larsen:🌐 Website: kajlarsen.com📸 Instagram: @KajLarsen👤 LinkedIn: Kaj Larsen