How an E-Commerce Founder Uses AI to Scale to $10M on Amazon

This week on How I AI, I’m joined by Kyle Binder, the founder of PetLovers, an international e-commerce brand in the pet hair removal niche that now brings in $10 million a year in revenue.Kyle started with just $2,000 and a student grant. What began as a simple lint roller listing on Amazon has grown into a lean, data-driven business operating in multiple countries. Kyle gives us a behind-the-scenes look at how he's using AI to run and scale his operations more efficiently than ever.We talk about the early days of selling on Amazon, what it took to build a proprietary AI system called PetLovers Cortex, and how he’s integrating tools like ClickUp, Odoo, and the Amazon Seller API into a custom, context-aware automation engine. If you’re building an e-commerce brand or looking to apply AI to real operational challenges, this episode is packed with inspiration and insight.🔥 Topics We Cover:The journey from $2K startup to $10M+ Amazon brandHow Kyle uses AI to manage inventory, analytics, and team workflowsWhat PetLovers Cortex is and why he built it in-houseWhy AI isn’t an instant fix, and the value of slowing down to build sustainable systemsThe surprising way ChatGPT became his go-to business advisorTools and tech stack every e-commerce founder should know🛠️ AI Tools and Workflow Kyle Mentions:ChatGPT – for strategy, naming, writing, and business consultingPetLovers Cortex – a custom-built AI system powered by LLMsClickUp – project management and task automationAmazon Seller SP-API – for real-time sales, inventory, and advertising dataOdoo – ERP for operations and inventory trackingUpwork – for hiring developers and AI engineersOther ERP systems mentioned: NetSuite, Brightpearl, ScoopCoupon, Freee📲 Connect with Kyle Binder and PetLoversInstagram (personal): kyle_binderPetLovers website: www.petlovers.comAmazon shop: PetLovers on AmazonInstagram (brand): petlovers🎧 If you enjoyed this episode, please leave a review and share it with a friend building in the AI or e-commerce space.Want to be featured? Have a compelling AI use case or experimental workflow? Apply to be a guest at howiaipodcast.com.For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.  Ready to cut through the AI overwhelm?Explore all my resources in one place → https://stan.store/BRXSTUDIOFree AI Guide • 45-Minute AI Audit • AI Community • Custom GPTHow I AI is now The AI Movement Podcast.LinkedIn: Brooke GramerWebsite: TheAIMovementPodcast.comDisclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.