EPISODE · Oct 19, 2021 · 50 MIN
How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model
from Shopify Masters · host Shopify
In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive. For more on Dropps and show notes: https://www.shopify.com/blog/dropps-customer-education/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most useful insights from transitioning from brick and mortar to ecommerceHow climate change played a role in the growth of their businessThe two most important types of people to talk to before developing new products Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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What this episode covers
Jonathan Propper built Dropps over the last three decades with the resolve to create a better laundry detergent for both people and the planet. From selling in brick and mortar clothing shops to leveraging TikTok for customer education, Jonathan shares what he’s learned about how to scale, market, and develop a product that sells.
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How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model
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