How an Employee Advocacy Program Built an Airline Brand

Episode 13 of Public Relations with Fexingo explores how JetBlue turned its crew members into the airline's most effective PR channel. Lucas and Luna break down the numbers: 70,000 employees, 4 million combined social followers, and a 2019 campaign that generated $50 million in earned media value. They discuss the strategic shift from top-down press releases to authentic grassroots storytelling, the internal training that made it work, and why customers trust a flight attendant's Instagram post more than a corporate press release. The episode covers the specific mechanics of JetBlue's Crewmember Advocacy program, how it handled negative stories, and why employee-driven PR often outperforms traditional media outreach in engagement and trust. A concrete look at turning your workforce into your media team. Also, a quick note on listener support that keeps this podcast ad-free. #EmployeeAdvocacy #JetBlue #PRStrategy #EarnedMedia #CrewmemberAdvocacy #InternalCommunications #BrandStorytelling #SocialMedia #Marketing #PublicRelations #FexingoBusiness #BusinessPodcast #Airlines #CustomerTrust #ContentMarketing #EmployeeBranding #CorporateCommunications #Authenticity Keep every episode free: buymeacoffee.com/fexingo