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EPISODE · Mar 9, 2021 · 31 MIN

How an ERP Rollout Can Benefit From a Marketing Lens

from The Kula Ring · host Kula Partners

During an ERP rollout, manufacturing marketers in small and medium- sized enterprises often find themselves on the outside looking in. Sam Gupta, Principal Consultant at ElevatIQ, says marketers should be integrated into ERP initiatives because of their unique ability to identify new products and new markets. In this week’s episode of The Kula Ring, Sam talks about what marketers bring to the table that service personnel might miss, and how providing all team members with access to real-time ERP data can improve customer experience.

What this episode covers

During an ERP rollout, manufacturing marketers in small and medium- sized enterprises often find themselves on the outside looking in. Sam Gupta, Principal Consultant at ElevatIQ, says marketers should be integrated into ERP initiatives because of their unique ability to identify new products and new markets. In this week’s episode of The Kula Ring, Sam talks about what marketers bring to the table that service personnel might miss, and how providing all team members with access to real-time ERP data can improve customer experience.

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How an ERP Rollout Can Benefit From a Marketing Lens

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How long is this episode of The Kula Ring?

This episode is 31 minutes long.

When was this The Kula Ring episode published?

This episode was published on March 9, 2021.

What is this episode about?

During an ERP rollout, manufacturing marketers in small and medium- sized enterprises often find themselves on the outside looking in. Sam Gupta, Principal Consultant at ElevatIQ, says marketers should be integrated into ERP initiatives because of...

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