He Started TikTok Lives to Save His Business — Now They Drive Millions in Sales

🚀 In this episode of TikTok Shop Secrets, Fernando Campos sits down with Jared Mortenson — a former aerospace engineer who went from working at Boeing to building one of the most unique men’s apparel brands on TikTok Shop.Jared shares how Real Men Apparel scaled from $0 to:- $1M on Amazon in 11 months- $2M+ on TikTok Shop- Mostly through BRANDED LIVESTREAMS (not shoppable videos)We break down: 🔥 How branded TikTok lives actually work 🔥 TikTok Live algorithm secrets 🔥 Why comments matter more than likes 🔥 Flash sale strategies that drive GMV 🔥 Building a community-first brand with Reddit 🔥 Hiring and training live stream hosts 🔥 Why founders should go live themselves 🔥 The “bra cup sizing” system for men’s underwear 😂 🔥 How TikTok literally saved the business during a cash crunchIf you sell on TikTok Shop, Amazon, or eCommerce in general, this episode is packed with tactical insights you probably haven’t heard before.===============================🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/📘 Facebook: https://www.facebook.com/fernbabyfern/📷 Instagram: https://www.instagram.com/tiktokfernshop/🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop===============================Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using.👉 Subscribe here: https://go.hivehq.ai/61f0917a👉 Want the system we use to scale? Start here: https://go.hivehq.ai/40a5d9a5👉 Or want to schedule a demo with us? Book here: https://go.hivehq.ai/87015550