How an Excel TikToker manifested her way to making six fi...

What this episode covers

Kat Norton is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of revenue a day. That’s six figures a day. And she’s only been doing this since June 2020. Nilay Patel talks to her about how she built the business, how she uses energetics to go viral, and why her relationship with social media is so different than other creators and influencers, Links: Excelerator Course A Microsoft Excel influencer quit her day job and is making 6 figures from her unconventional way of teaching spreadsheet hacks, tips, and tricks Transcript: https://www.theverge.com/e/22571899 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone, and Andrew Marino. And we are edited by Callie Wright. Our music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Decoder with Nilay Patel?

This episode is 50 minutes long.

When was this Decoder with Nilay Patel episode published?

This episode was published on November 30, 2021.

What is this episode about?

Kat Norton is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of...

Can I download this Decoder with Nilay Patel episode?

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