How an HR Manager Built a Goal-Setting Bot That Got 91% Participation

Three days after GPT-4 launched, Zapier's CEO called a company-wide "Code Red." Two years later, 97% of their employees were actively using AI in their daily work — and a surprising chunk of that story belongs to the HR team, who built four AI-powered tools without filing a single engineering ticket. In this episode, we dig into how Zapier's People team used no-code automation to build a goal-setting chatbot, an onboarding system, a manager feedback coach, and a pulse survey analyzer. We look at what actually drove adoption from 65% to 97%, and we get honest about what makes this case study transferable — and what doesn't. If you're an HR or People Ops leader wondering whether your team could build something like this, this episode is for you. The short answer is: maybe. The longer answer is more interesting.