How an 'Un-Hireable' Architecture Grad Built a World Famous Practice - Kathryn Gustafson

Founder of Gustafson Porter + Bowman, Kathryn Gustafson reflects starting a studio in a second language, and learning the business side of practice through trial, mentors, and persistence.00:00 Intro 0:59 Growing up in the desert 2:35 Discovering design6:33 Journey from fashion to landscape architecture12:04 Business vs Art16:31 Founding her businesses and 'the invisible years.' 25:47 How to be a good leader28:39 Building a workplace culture29:21 Key projects and dealing with criticism35:52 Navigating cultural contexts as a designer38:59 Key skills designers need41:05 Working with other designers: "Architects think they can do everything"43:31 The changing nature of landscapes47:58 Legacy49:36 The next generation of designers